Monday, 22 October 2012

Airport Finance

Capital Cost:

An airport seeking to expand its facilities, or a governmental entity seeking to build a new airport, must raise sufficient capital to finance such infrastructure development from public or private sources, or a combination of both. Capital costsCapital costsconsist of the consist component costs (e.g., labor, materials and equipment) of construction of the airport and its component parts.

Sources of Capital:

Sources of capital for airport development include:
  • governmental or international organization loans and grants,
  • commercial loans from financial institutions,
  • equity or debt (typically, bonds) from commercial capital marketequity markets, including, private investors, banks investment houses, or fund pools, and the extension of credit from contractors and suppliers.
Airports must also evaluate the amount of foreign capital needed needed, for debt often will be needed to repaid in that foreign currency, and therefore subject to both competitive internal needs for foreign currency, and curren currency valuations, cy favorable and unfavorable.

Funds come from a variety of public (including Federal) and priv private (including ate general obligation and revenue bonds [ GARBs GARBs]) sources. ]) Commercial loans typically incur the highest interest rates, tho though such rates may ugh be reduced by governmental loan guarantees. Existing airports also may have retained earnings building in a capital development account.

Capital Available to Developing States:

Foreign governments may be willing to provide capital to airportForeign airportprojects in less developed projects nations, out of a sense of altruism, or with the purpose of promnations, promoting trade and commercial oting relations between the two nations, or exporting technology and erelations equipment from firms domiciled quipment in the lender nation. Some nations have developed economic and social development programs in various parts of the world, providing loans on preferential t terms, or supplies, equipment and terms, technology. Examples include the following:

􀂄BelgiumBelgium- Administration generale de la Cooperation Cooperationau au Developpement
􀂄Canada - Canadian International Development Agency
􀂄Czechoslovakia - Ministry of Foreign Affairs
􀂄Denmark - Danish International Development Agency
􀂄France - Caisse centrale de Cooperation Cooperationeconomique economique
􀂄Germany - Ministry of Economic Cooperation
􀂄Italy - Department of Cooperation
􀂄Japan - Overseas Economic Co Co-operation Fund
􀂄Netherlands - Foreign Ministry
􀂄Norway - Norwegian Agency for International Development
􀂄Russian Federation - Ministry of External Economic Relations
􀂄Spain - Cooperacion Internacional
􀂄Sweden - Swedish International Development Administration
􀂄United Kingdom - Overseas Development Administration
􀂄United States - U.S. Agency for International Development

Other Sources of Foreign Capital:

  • Specialized exportSpecialized export--promoting agencies (e.g., the Export Development Corporation of Canada, the Export Credits Guarantee Department of the United Kingdom, or the ExportKingdom, Export--Import Banks of Japan and the United States, COFACE of France, HERMES of Germany, and the Export Credits Guarantee Department of the United Kingdom) may also be able to make direct loans or guarantee private loans, or insure the risk assumed by its domestic firms providing goods and services for airport development.

  • Several international bank and fund organizations have been estaSeveral established to aid developing nations published by assisting in financing and execution of projects, particularl particularly infrastructure projects, which y foster economic development. These include the following:
  • International Bank for Reconstruction and Development and its afInternational affiliates, the International filiates, Development Association, and the International Finance CorporatiDevelopment Corporationon
  • African Development Bank
  • Asian Development BankAsian Bank
  • Caribbean Development Bank
  • InterInter-American Development Bank
  • European Union European Development FundEuropean Fund
  • Japan Overseas Economic Cooperation FundJapan Fund
  • Organization of Petroleum Exporting Countries Fund for InternatiOrganization International Developmentonal Development
  • Arab Bank for Economic Development in AfricaArab Africa
  • Islamic Development BankIslamic Bank
  • Saudi Fund For DevelopmentSaudi Development
  • Abu Dhabi Fund for Arab Economic DevelopmentAbu Development
  • Kuwait Fund for Arab Economic DevelopmentKuwait Development
  • Arab Fund for Economic and Social Development

 The United Nations Development Programme [UNDP] provides developing nations with expertise in planning and executing airport projects, including feasibility and cost cost-benefit analyses, master planning, and construction. Funding for minor equipment may also be obtained from UNDP, though the principal role
of the agency is to provide expertise rather than capital. In each instance, a loan or grant will be made to a governmental agency, or to a private entity having the support and guarantee of the government. Hence, the government must designate the project as a high priority for development in order to receive such assistance.

Operating Expenses:

Once built, an airport must earn sufficient revenue to pay its operating expenses and retire its debt.

 􀂄Such operating costs include expense items as interest and depreciation or amortization on debt, taxes, and maintenance and administrative costs, including salaries, power, and repairs.

􀂄Revenue comes from a number of sources, including rents, aeronautical fees, concessions and parking.


Cash Flow:

Air side revenue streams include landing fees, fuel taxes, and mAir maintenance and aintenance cargo facility leases.

􀂄Land side revenue streams include terminal rents and gate leasesLand leases, concessions, , parking fees, and various taxes, such as, in the United States, Passenger Facility Charges.

􀂄In addition to government grants and subsidies, the airport turnIn turns to its s tenants ----the airlines, concessionaires, parking ----and the passengers they serve to finance its maintenance and operating costs, and debt sserve service. ervice. Airports derive revenue streams from rents, charges and fees impAirports imposed upon osed airlines, various concessionaires, such as car rental companies,restaurants, newsstands, taxi and van services, catering and baggage servicesnewsstands, services, fuel , providers, and parking.

􀂄Airport concessionaires (such as restaurants, news stands, auto rental companies) typically pay rent for the space they occupy, while scompanies) some pay a ome grossgross-receipts fee. These revenues, in turn, finance operating and maintenance expenses, principal and interest debt service, and v various "pay as
arious you go" infrastructure, such as terminal or runway expansions or improvements.


Airline Rents and Charges:

  • Airlines pay rental charges for the space they occupy at ticket counters, gates, baggage handling, maintenance, and catering facilities, and also pay takeoff and landing fees, parking fees, and fuel fees. 
  •  Two methodologies dominate computation of airline fees and charges under airport use agreements ––the residual method, and the compensatory method.
Residual Agreements:

In a residual agreementresidual agreement, the signatory airlines accept the financial risk, and , guarantee to provide the airport with sufficient revenue to coveguarantee cover its operating r and debtand debt-service costs.
􀂄Under this approach, the airport deducts an agreed amount of nonUnder non-airline
(concession) revenue from its expenses, leaving the airlines res responsible for
ponsible the remaining (residual) amount. Airline rates then are set acc accordingly. ordingly.

􀂄Airlines bear the risk that their fees will be increased should concession revenue fall short.

􀂄In the U.S., airports using residual methodology typically give airlines majoritymajority-in in-interest power to veto new major capital expenditures.

􀂄Airlines typically stand behind the revenue bonds with "use and lease agreements", pledging to make up the difference in revenue shortagreements", shortfalls by falls paying higher landing fees. The quidquid-pro pro-quo for the residual fundingagreement historically has been a long long-lease term for gates, and a "majority majority-in in- interest clause" giving airlines a say (often an effective veto) over airport expansion, and a return of excess revenue collected, often in th the form of  lower landing fees.

Compensatory Agreements:

Compensatory agreements Compensatory agreementsusually exist at usually mature airports that have achieved successful revenue generation, whereby the airport undertakes the risk of meeting its costs.

􀂄Under the compensatory method, an airport is divided into various cost centers (such as airfield, terminals, parking areas), and airlines pay a share of those costs, based on the amount of space they occupy (at, for example, ticket counters, gates, and baggage sorting and catering facilities), landing and departing aircraft, and other measures of airline use.

􀂄The airport retains concession revenue for discretionary capital improvement projects.

Privatization:

  • The United Kingdom became the first major entrant into the land of airport privatization, with its sale of British Airports Authority [BAA] which controls seven major airports, including London's Heathrow, Gatwick and StanstedStanstedin 1987, in a $2.5 in billion public share offering. 

  • The government continued to provide oversight of airline access, airport charges, safety, security and environmental protection, and veto power over airport investment or divestiture.
 Regulation:

 Governments which have privatized airports have adopted one of four regulatory approaches one approaches:

1. Rate of return regulation (e.g., Spain, France, Greece and the Netherlands);
2. Rate of return price caps (e.g., the United Kingdom);
3. Aeronautical price caps (e.g., Australia, Austria, Denmark and Mexico); and
4. Limited governmental oversight (e.g., Canada, New Zealand, and the United States)





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Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com

Saturday, 20 October 2012

How will you promote Machaviatrix using Ad postings? Give examples.

AD POSTING is one of the popular web marketing tips. Anything in today's throat cut competitive market requires marketing, a need to reach the consumers.
At any cost the seller is ready to reach the consumers, still money plays a big role no matter the mention of 'at any cost'. The easiest and cheapest way to advertise your academy is through AD Posting on various free ad posting portals.

These sites specifically include the highest visiting social networking sites, search engines and other high traffic websites. This is simply promotion of products or services over the Internet.
It will benefit the blog owners and website owners in the sense of popularity and faith of readers which in turn induces high traffic on their websites and blogs.
This high traffic is converted into revenue , the more people visit their blogs or websites the more revenue will be generated.

Merits of AD POSTING:

For example for the academy, online ads are the best option that is not only convenient but requires paying nothing at all.

At the online ads, there are many categories to choose from and you can select the appropriate directory for you business product or services. You can not only post your own ad but view other postings as well. From profit to nonprofit, real estate to marketing and Government to management all kinds of categories are there. Unlike the periodical ads, the online ads are not charged per line or letter and size. In fact, the website business owner can use any size or any number of words to create an impressive online ads posting.


Promotion of Mach Aviatrix can be done by posting Images of the academy along with some videos if possible.


Also if we keep students perspective in mind, we should also give relevant information about the academy in the ad such as:

  • General information of the academy for eg. its location, infrastructure, authorization etc
  • Courses which the academy offer
  • Classrooms, Hangers, simulators etc
  • Fleet provided by the academy
  • Accommodation facilities including food, transportation etc
  • Services provided like License renewal service, pilot supplies etc
  • Most importantly services that distinguish Mach Aviatrix from other academies like Airline Orientation facilities etc. 

























Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com

How is Blog commenting important for promotion of the Academy?

A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often were themed on a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Underneath most blog posts is an area for visitors to leave a comment about each post. Blog comments are a critical part of a successful blog, and an area bloggers must understand and focus on to create a great blog.


Blog Commenting is important for the promotion of the academy in following ways:


The Purpose of Blog Comments

Blog comments are what make a blog interactive and social. The most popular blogs have a very interactive community who voice their opinions on posts frequently. It's that social aspect that makes blogs such a powerful component of the social web. People like to feel involved. Leaving blog comments allows readers to join in on the conversation about our academy is a very effective idea.

The Value of Blog Comments to Our Academy

Blog comments are the lifeblood of a blog. Comments are what separates a blog from a static website. As the conversation builds, so will your relationship with your readers (students) and so will your blog's popularity. Encourage your readers to join in the discussion and leave comments and respond promptly to the comments left by your readers to make them feel valued. Just as you don't like to be ignored when you address someone in person, you don't want to ignore your readers when they address you through a blog comment.



The Effects of Blog Comments Beyond the Blog Conversation

An interesting aspect of blog comments is the fact that students who leave comments on your blog can also leave links to other blogs or websites or their own blogs to further the conversation. These links can be a great resource to help you find new blogs to read, like-minded bloggers, and new post ideas. Additionally, bloggers can leave trackbacks on your blog through blog comments when they link to your blog posts on their blogs. Trackbacks are another great way to help you build relationships with other bloggers as well as to drive new traffic to your blog from the links on those other blogs.





















Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com

How to promote the Academy through online marketing in the recession time?



In the times of recession, one of the fastest growing segments of digital advertising. Seventy-six percent of marketers at small and large companies plan to produce more videos this year, making it the top area they will invest in, according to a Social Media Examiner report.

Why are videos often preferable to many other online marketing tools? "Our brains are wired for motion," says John Medina, a developmental molecular biologist and author. "Vision trumps all other senses." Indeed, 65 percent of executives say they visit vendors' websites after watching their online videos, according to a Forbes Insights white paper.

While you might be a ways off from having your videos go viral on YouTube, well-crafted, well-targeted business videos will almost certainly drive potential customers to your website. Here are some tips to help you get your video marketing campaign rolling:

Tell a creative story about pilot training and include a call to action:
To engage viewers and motivate them to share your video, tell a story that is both informative and clever. Show what makes your company, and its products and services, distinctive. Invite happy clients to record their testimonials.

Some possible video topics include: Short biographies of successful pilots, interviews with pilot instructors talking about why and how they enjoy working with our academy. Videos can also be used for admission of students.

Business videos should include a call to action. From visiting your website to sending you an email or calling you, ask viewers to move to the next step after watching your video.



Produce professional quality videos:
You don't need a Hollywood set to shoot a video, but you might consider hiring a producer to help present your story. A professionally produced three-minute video should including a partial or full day of shooting. While this might seem like a major expense for one video, after it has been shared across your marketing channels your return on the investment should be measured over the next six to 18 months.

If you choose to do it yourself, be mindful of the equipment you purchase. Most anyone can buy a flip cam and start recording, but the audio and visual quality might not meet your standards. While needs vary from business to business, a complete set of equipment -- including a quality digital camera, lights, stands, wireless microphones, backdrops and editing software .

Before you get started, you'll want to become more familiar with how to light your shots and how to use a microphone to get better sound than your video recorder. Consider consulting instructional resources.

Market videos through many channels.
YouTube, of course, can be key to any video marketing strategy. Be sure your videos are properly titled, described and tagged on YouTube so they'll show up in Google and other search engines. Also post and publicize your videos through your social media channels, where you can encourage sharing and discuss the content.

When you upload videos to your academy website, you'll need to generate a Site Map XML file -- the code on the back end of your site that web crawlers review and index for search engines. Videos can also be included in online press releases, as well as e-newsletters that let you track who watches them and follow up with targeted email pitches. Newsletter recipients are usually more likely to open links to your video if they are placed under a visual screen grab from the video.

If you advertise in print, you can place a QR code or the specific URL for the video on the ad, encouraging readers to use their mobile device or computer to watch your video online. If you create a separate landing page, you can see how much traffic is coming in from your advertising.


Measure results.
Video results can be assessed at a basic level by using Google Analytics to see the traffic sources, dates viewed and keywords searched. A video hosting platform such as BrightCove or Ooyala can provide additional information, such as when people stop watching your videos. Video hosting can range in price from a few hundred to a few thousand dollars a month.


Don't forget to ask viewers in your "contact us forms" on your Academy website, or through online surveys, where they viewed your video and whether it influenced them to make a buying decision. Asking questions such as, "What was memorable about the video?" can help you refine your approach and produce a higher ROI for your video budget.


Use of social media such as Facebook, Twitter, Linked In, Orkut etc is definatly the most economic way to promote our academy since it is free of cost and is used all over the world for the purpose of networking.


Creating particular Groups or Page on social media and decorating the same with apt images, videos along with well defined and explained information of the academy is the most easiest and effective way to promote our academy in recession as no matter how bad the recession is, people will never stop surfing on internet and will never quit from using social media as it is the only way to connect to the world and seek information and explore market.











Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com



How can you use 'linkedin' to promote youe Academy and get some good candidates for the same?


LinkedIn  is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,it is mainly used for professional networking. As of June 2012, LinkedIn reports more than 175 million registered users in more than 200 countries and territories.
The site is available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian language, Turkish language, Japanese language, Czech, Polish, Korean, Indonesian, and Malay. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally. In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace.[8] LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".

Linked In is a classic example of  which can be used for On Line Marketing of our academy that too free of cost.


LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there are 1,248,019 such groups whose membership varies from 1 to 744,662. The majority of the largest groups are employment related, although a very wide range of topics are covered mainly around professional and career issues, and there are currently 128,000 groups for both academic and corporate alumni.
Groups support a limited form of discussion area, moderated by the group owners and managers. Since groups offer the ability to reach a wide audience without so easily falling foul of anti-spam solutions, there is a constant stream of spam postings, and there now exist a range of firms who offer a spamming service for this very purpose. LinkedIn has devised a few mechanisms to reduce the volume of spam, but recently took the decision to remove the ability of group owners to inspect the email address of new members in order to determine if they were spammers. Groups also keep their members informed through emails with updates to the group, including most talked about discussions within your professional circles.
Groups may be private, accessible to members only or may be open to Internet users in general to read, though they must join in order to post messages.




We can form our own group after Mach Aviatrix Philippines on Linked In and can ask all the student pilot communities (or related communities) to join the same.
Since Linked In is an out and out professional networking site and of course the most commonly used networking site in the world, we can get several candidates seeking information regarding pilot training.


One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. We can invite the students worldwide (whether a site user or not) to become a connection.

This list of connections can then be used in a number of ways:
A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.
Users can upload their resume or design their own profile in order to showcase work and community experiences.

We can list the courses and facilities that Mach Aviatrix offer and search for potential candidates.
Pilot training seekers can review the profile and discover which of their existing contacts can introduce them.
Users can post their own photos and view photos of others to aid in identification.
Users can now follow different companies and can get notification about the new joining and offers available.
Users can save (i.e. bookmark) jobs which they would like to apply for.
The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users. LinkedIn participates in the EU's International Safe Harbor Privacy Principles.

The feature LinkedIn Answers, similar to Yahoo! Answers, allows users to ask questions for the community to answer. This feature is free, and the main difference from the latter is that questions are potentially more business-oriented, and the identity of the people asking and answering questions is known.
Another LinkedIn feature is LinkedIn Polls. In December 2011, LinkedIn announced that they are rolling out polls to their one million groups.

In mid-2008, LinkedIn launched LinkedIn DirectAds as a form of sponsored advertising, and we can advertise our academy as well.

In October 2008, LinkedIn revealed plans to opening its social network of 30 million professionals globally as a potential sample for business-to-business research. It is testing a potential social-network revenue model-research that to some appears more promising than advertising.























Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com

How can we market the Academy abroad, using online marketing?




On Line marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.



We can market our academy in following ways through internet marketing:


  • Display advertising: the use of Academy web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.
  • Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
  • Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("pilot training" or "pilot academy") search results.
  • Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
  • Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.
  • Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
  • Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
  • Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
  • Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.

One-to-one approaches
In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personally.This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.

Appeal to specific interests
When appealing to specific interests like student pilot training, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.[citation needed] These marketers typically segment their markets according to age group, gender, geography, and other general factors


Niche marketing
In conventional niche marketing, clusters of consumers (the niche) are identified in order to more economically and efficiently target them.Similarly, niche internet marketing attempts to create a more direct advertising message for those who are seen as most likely to buy the product being advertised (see Target audience and Conversion rate).[citation needed]
Niche internet marketing focuses on marketing products and services in our case Mach Aviatrix, which are, or can appear, tailor-made for a specific subset of consumers who are expected to buy the product or service with a specific motivation. The online advertising message (or product web site) can then be similarly tailor-made to target that assumed motivation.[citation needed] In combination with Search Engine Optimization, the niche internet marketer can attempt to increase the likelihood that their product's advertisement (or site) will be seen by customers in the relevant niche.[citation needed]
For example, if one sells designer dog sweaters, one might first consider the prospective customer who would be interested in these dog sweaters. One would then consider the motivation that this customer would have in buying a designer dog sweater (e.g. "My dog needs to look stylish.")[citation needed] One can then attempt to determine using keyword research which keywords might be best suited to weave into the page or advertisement (see Search engine optimization copywriting) in order to maximize the likelihood that it will be seen by people who are searching for a product which fulfills the targeted motivation (resulting in, for example, "Your dog deserves to be the best dressed on the block. Hendley Sweaters, 'Black Tie' for Dogs.")

Geo-targeting
In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.[citation needed]
As more and more users replace traditional desktop internet browsing with mobile browsing, interactive marketers will be able to take advantage of more precise geo-targeting functionality. Location-aware mobile applications allows marketers to use GPS technology to determine a user's location, and to serve accurately location specific content.








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Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

www.All-Aviation-NEWS.in

www.AeroSoftCorp.com

www.AeroSoft.in

www.AeroSoft.co.in

www.AeroSoftseo.com

On-Line Assistance:

Gtok:                       maani.aerosoft@gmail.com

Y!Messenger:          maani.aerosoft@yahoo.com

Rediff:                     maani.aerosoft@rediffmail.com

MSN:                     maani.aerosoft@hotmail.com