One thing that any social media web community needs is members. Members are the commodity of social media websites. The more members, the more value--not just to the site owners, but to the community itself. In fact there is a critical mass to a social media site. Without enough members the site has virtually no value. But as the community grows, its value increases exponentially. If a community only has a few dozen members there is not enough content to make the site compelling. Also, without enough people a community will not be self-correcting.
Well populated social networks are have all the characteristics of a wise crowd. Del.icio.us pulls together the collaborative judgment of millions of people thus categorizing and ranking the sites among billions.
The benefits of a social media website is found in the connections that get drawn between those that participate. Connecting people, recommending resources, identifying expertise, and distributing content are all benefits to those who participate in and use these sites.
Social networking is becoming increasingly important for promotion of Aviation Academies —Facebook, Linked In, Twitter, Moodle, SecondLife, Digg, and other sites are often used by teachers and professionals to communicate with students or for out-of-classroom discussions.Youth can further explore topics that they’re interested in through online social networking. By making connections with other people who have the same interest, students can learn and exchange knowledge with others they may not have had the opportunity to interact with.
Teachers often take advantage of students’ social networking abilities to create class blogs, discussion forums, videos, and more. By collaborating with other students and teachers through online social networking, students are able to build stronger school communities.
The entire process should be like:
1. SIGN-UP FOR SOCIAL MEDIA: Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page. Make sure you read the rules for businesses first. You can even ‘create a page’ regarding various AVIATION ACADEMY GROUPS through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.
2. FIND A SOCIAL MEDIA MANAGER: Managing multiple social networks is daunting. So, before you start posting content, requesting friends and adding followers, sign-up for a social media manager such as Ping.fm and HootSuite. It allows you to manage all of your accounts on one site and schedule your messages to deploy so you don’t have to sit over it all day. It also allows you to review the success of the tweets real-time with click-through statistics. And you can gather all the mentions of your brand, industry or search terms on Twitter through it as well. That’s for the free version. I suggest trying that first. As you get more involved in social media, I prefer SproutSocial.com. You have a choice on plans for nine-dollars to $49. There’s a 30-day free trial to make sure it works for you. What I like is that it allows you to take all of those you follow and the followers and create contacts out of them which you can manage in the system and track engagement. It also has one inbox for all of your messages from all the networks. Plus, it allows you to track check-ins at FourSquare and Gowalla.
3. POST UPDATES: It’s important to have content on your social media pages before you start adding friends and followers. When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube, post videos of your Aviation Academy, students and teachers experiences, and encourage customers to make their own. You can also ‘favorite’ other YouTube users’ videos and they will end up on your page. If you’re a small airport, posting cool aerobatic videos of the Patriots’ Jet Team is a possibility that would add value to those who ‘subscribe’ to your page. Also, share those videos on your other accounts such as Twitter, Facebook and even LinkedIn.
4. FIND FRIENDS AND FOLLOWERS: Twitter and Google+ are easiest. Search keywords to find followers. On Twitter, If you’re a small airport, for example, search ‘pilot. You can also search ‘flying.’ Searching your town and surrounding areas as well to find key influencers, news outlets, bloggers and city officials. Also, search for large players in your market. For airports, try Boeing, Virgin America, United Airlines and Southwest Airlines. If they share your posts, you have the potential to reach thousands. I suggest adding just a few people at a time. On Google+, comment on one of their posts immediately. On Twitter, mention them in a post immediately. You can also comment on one of their posts or simply say that you look forward to following their great content. If it’s a reporter or blogger, give them story ideas and leads that have nothing to do with your business. Get them to trust you. To find fans on Facebook, it’s best to start with real friends and family. You can also pay as little as $100 to have an ad for your Facebook page syndicate across the network for a designated period of time.
5. ENGAGE FRIENDS AND FOLLOWERS:Cory Colligan who used to be head of marketing for California Bouquet friended me on Facebook. When she asked to be my friend, she typed a personal message, saying how impressed she was with my work and how she’s enjoyed watching my work evolve. I couldn’t remember where I knew her from. Was it a television station, radio station, or was it from school? I wasn’t sure. I was too embarrassed to ask. And she seemed harmless. So, I confirmed her friend request and wrote her a note back thanking her for her feedback and saying that I look forward to connecting. She proceeded over the next few months to follow my videos and stories. She engaged in great debates and conversation with me as well as my friends. I knew just days after I added her that I didn’t know her personally. But I was so impressed with her and the relationship we’d developed over the months, that when I was traveling to her town, Fresno, I suggested we have lunch. When I arrived she had a full basket of goodies from her shop, including the best dark chocolate covered strawberries I’ve ever tasted, waiting for me. Since then, I have been a regular customer and am quick to share her products on my page.
So, your first priority should be building that relationship with people, not pitching your service or product.
Give them story ideas and leads that have nothing to do with your business.
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Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project
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