How is Blog commenting important for promotion of the Academy?

A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often were themed on a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Underneath most blog posts is an area for visitors to leave a comment about each post. Blog comments are a critical part of a successful blog, and an area bloggers must understand and focus on to create a great blog.


Blog Commenting is important for the promotion of the academy in following ways:

The Purpose of Blog Comments

Blog comments are what make a blog interactive and social. The most popular blogs have a very interactive community who voice their opinions on posts frequently. It's that social aspect that makes blogs such a powerful component of the social web. People like to feel involved. Leaving blog comments allows readers to join in on the conversation about our academy is a very effective idea.

The Value of Blog Comments to Our Academy

Blog comments are the lifeblood of a blog. Comments are what separates a blog from a static website. As the conversation builds, so will your relationship with your readers (students) and so will your blog's popularity. Encourage your readers to join in the discussion and leave comments and respond promptly to the comments left by your readers to make them feel valued. Just as you don't like to be ignored when you address someone in person, you don't want to ignore your readers when they address you through a blog comment.



The Effects of Blog Comments Beyond the Blog Conversation

An interesting aspect of blog comments is the fact that students who leave comments on your blog can also leave links to other blogs or websites or their own blogs to further the conversation. These links can be a great resource to help you find new blogs to read, like-minded bloggers, and new post ideas. Additionally, bloggers can leave trackbacks on your blog through blog comments when they link to your blog posts on their blogs. Trackbacks are another great way to help you build relationships with other bloggers as well as to drive new traffic to your blog from the links on those other blogs.

Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project

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